The thing that I buy the most online is music and my go to is iTunes. Just another way that Apple is so much cooler than everyone else (wink wink, nudge nudge). I love iTunes because you can usually find anything you are looking for including obscure band, live albums, "imports", EPs and so on. I also find the more-often-than-not price of $9.99 for an album to be a great price compared to the standard $15-$20+ for a CD when I was growing up. Some albums are even as low as $5-&7 and you know that the digital file is clean and won't harm your computer. I feel this was the positive payoff of the settlement between illegally downloaded music and music stores. Instead of getting endless amounts of music for free, albeit lower audio quality and a potential virus carrier, I can now download the safest and highest fidelity music at a much more reasonable price.
The convenience of iTunes is also a huge selling point. Not only can I shop from home, but I can listen to samples of the music before purchase, read customer reviews (although skewed and inaccurate at times) and load it directly on to my iPod with no real technical issues. As a music lover I find this to be the service I have always wanted. Fast, easy, accessible and reasonable.
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